Pure organic cotton
For our briefs we use 95% GOTS certified organic cotton, mixed with 5% elastane. GOTS monitors the whole production from plant to product, using less water, chemicals and energy while treating people ethically.
We’re no fan of flappy labels. That’s why the care label is printed on the inside. Our logo conceals the waistband stitching and overall we use a special stitching technique called Flat-lock. See? No itchy stuff.
Waistband like no other
We’ve sewn in the highest quality waistband one can make. It’s sturdy, has a soft-coated finish on the inside and lasts you a gazillion washings.
We’ve designed these briefs, not with 3, not 5, but 7 panels in total. Never ever has your front and back looked this well-shaped. You’re welcome.